MICA Admissions 2027
Shape your future at MICA, where strategy, creativity, communication and technology come together. Explore our 2027 admissions across seven residential programmes, understand eligibility and selection requirements, and take the first step towards becoming a future-ready leader through MICAT.
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Academic Year 2027
MICA has broadened its programme offering. Admissions to all the programmes require candidates to appear for the MICAT exam conducted by MICA, along with other requirements unique for different programmes.
As AI reshapes discovery, reputation, decision-making and public discourse, communication professionals need more than the ability to communicate. They need to understand technology, build trust, shape reputation, influence decisions and navigate complex stakeholder ecosystems.
Application Fee: ₹2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview). (exclude plus 500/- in FPM Programme; the FPM application fee is 2500/- only.)
Programmes Offered by MICA
School of Management
Post Graduate Diploma in Management (Communications) - (PGDM - C)
Admission Snapshot
2 Years | Full-Time, On-Campus Residential | 180 Seats | Fee: Rs 30.10 Lakh | AICTE Approved | (2027-29 batch) | Scholarships available
Eligibility Criteria
CAT, XAT or GMAT score required, along with MICAT. Bachelor’s degree in any discipline with a minimum of 50% marks.
Selection Process
Admission is based on CAT/XAT/GMAT and MICAT I/II (better MICAT score considered), followed by Group Exercise (GE) and Personal Interview (PI), leading to the Final Merit List.
Who Should Apply
A strong fit for those aspiring to build careers across marketing, media, advertising, brand management and communications.
How to Apply
Register for MICAT (application fee Rs 2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview).
School of Management
Post Graduate Diploma in Management (PGDM)
Admission Snapshot
2 Years | Full-Time, On-Campus Residential | 60 Seats | Fee: Rs 30.10 Lakh | AICTE Approved | (2027-29 batch) | Scholarships available
Eligibility Criteria
CAT, XAT or GMAT score required, along with MICAT. Bachelor’s degree in any discipline with a minimum of 50% marks.
Selection Process
Admission is based on CAT/XAT/GMAT and MICAT I/II (better MICAT score considered), followed by Group Exercise (GE) and Personal Interview (PI), leading to the Final Merit List.
Who Should Apply
Graduates aiming for strategic marketing, brand management or general management leadership roles through a two-year residential programme.
How to Apply
Register for MICAT (application fee Rs 2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview).
School of Management
Post Graduate Certificate in Management (Sports Management) - PGCM (SM)
Admission Snapshot
1 Year | Full-Time, Off-Campus Residential | 40 Seats | Fee: Rs 14 Lakh | AICTE Approved | (2027-28 batch) | Scholarships available (To Be Confirmed Soon)
Eligibility Criteria
CAT, XAT or GMAT score required, along with MICAT. Bachelor’s degree in any discipline with a minimum of 50% marks.
Selection Process
Admission is based on CAT/XAT/GMAT and MICAT I/II (better MICAT score considered), followed by Personal Interview (PI), leading to the Final Merit List.
Who Should Apply
Candidates with relevant work experience in the Sports industry, exposure to professional sports, or recent graduates with a passion for working in the sports industry and making a difference may apply by writing about their credentials in the application form.
How to Apply
Register for MICAT (application fee Rs 2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview).
School of Management
Fellow Programme in Management (FPM)
Admission Snapshot
4 Years – PhD Equivalent | Full-Time, Non-Residential | 08 Seats | Fee: Full waiver | Stipend: Yes | AICTE Approved | (2027-31 batch) | Scholarship Available: No
Eligibility Criteria
Master’s degree with a minimum of 60% marks in Management, Communications, Humanities, or Social Sciences. Relevant exposure to Marketing, Media, Public Relations, Advertising, Journalism, or related professional/research experience.
Selection Process
The FPM selection process comprises of three steps:
MICAT, an Online Screening Interview, followed by on-campus FPM Written Test (FWT), Individual Presentation (IP), and Personal Interview (PI).
Who Should Apply
Individuals with a strong interest in research, academic inquiry, and solving complex problems in management and communication. Ideal for those aspiring to build careers in academia, research, or thought leadership.
How to Apply
Register for MICAT (application fee Rs 2,500/-)
School of Applied Creativity
Post Graduate Certificate in Management in Advertising and Marketing Communication (PGCM – AMC)
Admission Snapshot
1 Year | Full-Time, On-Campus Residential | 60 Seats | Fee: Rs.13.3 Lakh (Batch 2026-27) | AICTE Approved | (2027-28 batch) | Scholarships available
Eligibility Criteria
Appear for MICAT. Bachelor’s degree in any discipline with a minimum of 50% marks.
Selection Process
MICAT (the better of the two scores is considered), followed by a personal interview, then the final merit list.
Who Should Apply
Ideal for graduates, working professionals, writers, designers, and storytellers seeking to strengthen their creative and communication skills. Also suited for fine arts graduates and entrepreneurs looking to add strategic and business acumen to their creative capabilities.
How to Apply
Register for MICAT (application fee Rs 2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview).
School of Applied Creativity
Post Graduate Certificate in Management in Digital Media and Marketing Communications (PGCM-DMMC
Admission Snapshot
1 Year | Full-Time, Off-Campus Residential | 40 Seats | Fee: Rs.13.3 Lakh (Batch 2026-27) | AICTE Approved | (2027-28 batch) | Scholarships available
Eligibility Criteria
Appear for MICAT. Bachelor’s degree in any discipline with a minimum of 50% marks.
Selection Process
MICAT (the better of the two scores is considered), followed by a personal interview, then the final merit list.
Who Should Apply
Digital natives with creative ambition and a business orientation – aspiring creators wanting formal training, marketing professionals moving into creator-economy roles, entrepreneurs planning content ventures.
How to Apply
Register for MICAT (application fee Rs 2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview).
School of Strategic Communication
11 Month Certificate Programme in Strategic Communication (CSC)
Admission Snapshot
11 Months | Full-Time, Off-Campus Residential | 40 Seats | Fee: Rs.14 Lakh | Subject to AICTE Approval | (2027-28 batch) | Scholarships available (To Be Confirmed Soon)
Eligibility Criteria
Appear for MICAT. Bachelor’s degree in any discipline with a minimum of 50% marks.
Selection Process
MICAT (the better of the two scores is considered), followed by a personal interview, then the final merit list.
Who Should Apply
The programme is designed for recent graduates, early-career professionals in PR, content, digital or brand roles looking to accelerate; career-switchers from journalism, policy, HR, legal and social-sector backgrounds, interested in strategic communication.
How to Apply
Register for MICAT (application fee Rs 2,500 per programme + ₹500 per additional programme (payable if shortlisted for interview).
MICA Admissions Calendar Batch 2027-2028
MICAT - I
| Event | Dates |
|---|---|
| MICAT I Registration Opens | September 2026 |
| MICAT I Registration Closes | November 21, 2026, at 11:50 PM |
| MICAT – I Registration closes after Extension | November 22, 2026, at 11:50 PM |
| MICAT I Admit Card Release | December 03, 2026 |
| MICAT I Exam | December 5, 2026 |
| MICAT I Score Declaration | December 18, 2026 |
MICAT - II
| Event | Dates |
|---|---|
| MICAT II Registration Opens | November 25, 2026 |
| MICAT II Registration Closes | January 30, 2027 |
| MICAT –II Registration closes after Extension | January 31, 2027 |
| MICAT II Admit Card Release | February 10, 2027 |
| MICAT II Exam | February 12, 2027 |
| MICAT II Score Declaration | February 28, 2027 |
Student Journey
Your MICA journey begins with a simple registration. Create your account, explore the programme details, understand the eligibility criteria and application requirements, and get familiar with the key admission timelines. Once you’re ready, complete your application by sharing your academic background, experiences, aspirations, and other required details. Upload the necessary documents, review your application carefully, and submit it to take the next step towards becoming part of MICA’s vibrant community of creative and strategic thinkers.
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Application Procedure
Track 1
MICAT plus CAT, XAT or GMAT (PGDM, PGDM-C, SM)
Register for MICAT. Submit your CAT, XAT or GMAT score. Sit for MICAT I or II. Attend Group Exercise and Personal Interview if shortlisted. Await final merit list.
Track 2
MICAT only (FPM, PGCM-AMC, PGCM-DMMC, CSC)
Register for MICAT. Sit for MICAT I or II. Attend the personal interview or programme-specific assessment if shortlisted. Await final merit list.
Application fee: Rs 2,500 for a single programme. Rs 500 for each additional programme applied to and shortlisted for interview.
Why Choose MICA
Future-Ready Leadership
Strategy + creativity + analytics, with global exposure and live industry projects. MICAns rank #1 in creativity, empathy, and leadership qualities.
Career Outcomes That Compound
100% placements with top recruiters including Google, Amazon, Deloitte, L’Oréal, Samsung, ITC, Titan.
Unique Teaching Pedagogy
Blend of classroom sessions, live projects, and immersive learning experiences.
Global Alumni Network
Over 40% of MICA alumni are global leadership and C- suite executives.
A Balanced Testing Tool - MICAT
MICAT is the only holistic test that entails a balance assessment of creative and analytical aptitude.
Leadership Labs
Real-world problem-solving with industry partners
Live Projects
Work on actual business challenges from day one
International Immersion
Global exposure and cross-cultural learning
Capstone Projects
Demonstrate mastery through comprehensive projects
Campus Life
19-acre residential campus fostering 24/7 learning and community building
Rankings & Accreditations
Student Voices
FAQ
Do I need to take CAT for MICA admission?
MICA PGDM-C is a two-year residential Post Graduate Diploma in Management – Communications that integrates brand, marketing and advertising communications, cultural intelligence and creative strategy with AI and analytics. Offered by MICA, Ahmedabad, it is AICTE approved, with 180 seats per batch; MICA holds a NIRF rank of 33.
Can I apply to more than one MICA programee?
PGDM-C focuses on brand communication, advertising and cultural intelligence and lets students choose two full functional majors and two sectors; PGDM focuses on data analytics, strategy and AI with Business Analytics & Consulting (BAC) as a compulsory functional specialisation. PGDM-C has 180 seats and weights creative aptitude, verbal ability and reading comprehension in MICAT; PGDM has 60 seats and weights quantitative ability.
What is the difference between PGDM and PGDM-C?
In Year 2, Job Seekers choose any TWO of seven functional Specialisations — Advanced Product Management & Product Marketing, Advanced Sales & CRM Leadership, Advanced Brand Management, Campaign Design & Performance Management, Marketing Technology & AI, Data Science & Analytics with AI, and Customer Experience Strategy & Digital Transformation — and any TWO of eight sectoral/industryspecialisations: FMCG & FMCD, Consumer Tech, Retail, Media/Entertainment & Sports, BFSI & FinTech, Consulting & Tech Consulting, Business Analytics & AI, and Health-Tech & Health Care.